{"id":97,"date":"2026-10-21T12:00:00","date_gmt":"2026-10-21T12:00:00","guid":{"rendered":"https:\/\/www.zanarealestate.com\/blog\/?p=97"},"modified":"2026-10-21T12:00:00","modified_gmt":"2026-10-21T12:00:00","slug":"southern-california-buyers-have-leverage","status":"publish","type":"post","link":"https:\/\/www.zanarealestate.com\/blog\/2026\/10\/21\/southern-california-buyers-have-leverage\/","title":{"rendered":"Southern California Buyers Have Leverage"},"content":{"rendered":"<div class=\"roomvu-news-container\">\n<p>September conditions across Southern California leaned modestly toward buyers. Pending sales fell about 16% in both Los Angeles and San Diego, suggesting that demand has softened compared with the prior year or period. At the same time, homes took approximately 56 days to sell in Los Angeles and 28 days in San Diego, giving buyers more time to evaluate options and structure offers carefully.<\/p>\n<p>Price reductions were common, and sale-to-list ratios near 99% indicate that sellers are often closing slightly below their original asking prices. This does not mean every property is a bargain, however. Well-priced homes can still attract attention and move quickly, especially when they offer desirable locations, condition, or features.<\/p>\n<p>For buyers, the current market may create room to negotiate on price, repairs, credits, or closing terms. For sellers, accurate pricing and strong preparation are more important than ever. Reviewing comparable sales, monitoring competing listings, and responding quickly to market feedback can help position a property effectively.<\/p>\n<p>Months of supply and year-over-year inventory changes were not provided, so those factors should be evaluated before making broader conclusions. Whether buying or selling, a local brokerage professional can help translate the latest indicators into a strategy suited to the specific neighborhood and property.<\/p>\n<p>\t<a class=\"roomvu-news-continue\" href=\"\"><\/p>\n<div>Continue to full article<\/div>\n<p>\t<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>September conditions across Southern California leaned modestly toward buyers. Pending sales fell about 16% in both Los Angeles and San Diego, suggesting that demand has softened compared with the prior year or period. At the same time, homes took approximately 56 days to sell in Los Angeles and 28 days in San Diego, giving buyers [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":98,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":1,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/posts\/97\/revisions\/99"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zanarealestate.com\/blog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}